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Marketing Tip of the Week

Week 7, Feb. 12, 2012


Finding the right appeal

"There is no element in an advertisement more important than the appeal—the reason you give the reader for buying.

" ... the headline and the appeal are usually one and the same. The appeal is usually expressed in the headline.

"Here are some appeals that have increased sales: Make more money. Save money. Reduce fat. Better health."


Source: Tested Advertising Methods by John Caples, pages 69-70.

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Copyright 1998-2012 Linda Westphal Copywriting

Linda Westphal
Freelance Advertising Copywriter
PO Box 2033
Citrus Heights, California USA 95611-2033
E-mail: lindawestphal@earthlink.net
Phone: 916/752-5443
Website: http://www.lindawestphal.com