Marketing Tip of the Week

Week 30, July 20, 2008

Timeless marketing principles by Bob Stone

"A follow-up to the same list within 30 days will pull 40 to 50 percent of the first mailing.

"Time limit offers, particularly those which give a specific date, outpull offers with no time limit practically every time."

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Linda Westphal
Freelance Advertising Copywriter
PO Box 2033
Citrus Heights, California USA 95611-2033
E-mail: lindawestphal@earthlink.net
Phone: 916/752-5443
Website: http://www.lindawestphal.com